On August 16, 2017 (12th) RFID world Application and Innovation Conference is held in Shenzhen Convention & Exhibition Center. Over 300 renowned companies, industrial experts, RFID user representatives from all verticals of RFID industrial chain attended the conference. They analyzed the industrial development direction, and explored the new industrial business model. In the conference, the Sales Director of Ruizhang Technology shared his view on The Opportunity and Challenge in Smart Retail.