Solution
Ruizhang Technology’s unmanned experience stores are based on the integrated application of RFID technology, infrared sensor technology, video surveillance, cloud computing, virtual reality technology, big data analysis, remote video(webcast) and others. The solution centers on the optimization and innovation of the service experience including the self-service, inter-connection, interaction beyond time and space and diversified choices. It connects the intangible merchants with the tangible consumers, which not only reduces the investment on large number of sales people in the traditional experience stores, but also enables users to carry out the consumption experience independently. The solution transforms the traditional experience store, information interaction, shopping, marketing, checkout and damage prevention. It even provides excellent technical support for the traditional operations such as goods tally, inventory control. While creating a distinctive product experience for consumers it is possible to realize a low-cost model of the promotion of the experience stores for the E-commerce enterprises or brands under the general trend of continuous rigid growth in labor costs.
For e-commerce enterprises, the combination of the online service and offline experience can not only exert the advantage of the online mode, such as online platform’s member management, associated product guidance, promotion methods facilitation, multi- SKU operation, but also provides better on-site experience over the traditional department stores and supermarkets on the basis of avoiding high operational costThis is the ultimate advantage of unmanned experience stores. Based on customer experience behavior, the unmanned experience store can provide information about the relevant products (such as clothing accessories, perfume and jewelry) through big data analysis, and get more favorable purchase guide packages to expand sales and promte more SKU through the user’s online memberhsip. The unmanned store also supports customers to share their experience and behavior in real time with relatives, friends or online communities, which can expand the promotion of products and experience stores/brands and gain better promotion benefits.
The entire RFID unmanned store system is composed of the following components:
1.RFID IoT system
2.Cloud-based data exchange platform
3.Unmanned store cloud platform
4.RFID middleware
5.RFID smart tags
6.RFID hardware
1)Product smart tags management system equipment
2)Unmanned cashier system equipment
3)RFID Store purchasing behavior monitoring equipment
4)Smart shelf system equipment
5)Consumer identity RFID identification device
6)Smart safety detection system equipment
7.Other IoT hardware
1)Self-service electronic scale equipment
2)Infrared sensor system equipment
3)Video surveillance and smart recognition system equipment
4)Electronic door system equipment
5)Electronic audio system
6)Smart gateway/gatekeeper system equipment