In 2016, the global economy was in the recovery phase, and the Chinese economic industrial structure adjustment policy to expand domestic demand continued to be implemented. In the global financial crisis, Chinese retail and E-commerce industries bucked the trend, and their outstanding performance attracted foreign retail enterprises’ attention. In 2016, these foreign retail industries paid more attention to the investment strength in Chinese market. It is estimated that Chinese retail industry will maintain its steady growth trend, while the market scale of retail industry may exceed 10 billion yuan under the stimulation of the informatization of industrial expansion and applications’ deep excavation. Its growth rate of investment may increase by 10% per year.

Driven by such industrial trends, WRE Chinese Retail and E-commerce CIO Submit was held from January 9th to 10th, 2017 in Shanghai InterContinental Hotels & Resorts. Industrial masters gathered here to discuss how to use information technology and internet technology to promote a faster and more healthy development of retail industry in the trend of cross-border integration, cognitive age and digital transformation.

Ruizhang Technology Co., Ltd. is a new high-tech company specializing in IoT technology and industry application solutions. It has two wholly-owned subsidiaries, separately being Alien Technology, and Ruizhang IoT. The former is an experienced and quality supplier of radio frequency creation, products and many other industries. Ruizhang Technology and Alien Technology appeared the forum with IoT overall solutions of retail industry, and discussed with industrial experts and users about the bright prospects of using IoT technology to comprehensively enhance the retail supply chain’s work quality and efficiency and create enormous economic value.

In the summit, Ruizhang Technology showed its overall solutions in retail industry, which was designed and developed for the full-channel businesses for branders and retailers. Solutions were formed by UHF RFID IoT core technologies and cloud computing, covering core sections like production and processing, warehousing and sorting, store receiving and dispatching, intelligent shelf, magic mirror, intelligent money collection, access control, anti-theft technology, etc., and finally realized security trace-ability, customer behavior analysis and big data precise marketing.